How Do I Reduce My Dependence on Viator or GetYourGuide?
A step by step plan for tour operators who want more direct bookings and fewer commission fees, from the marketing crew that came out of the outfitting industry.
Category
Tips & how-to
Practical posts on SEO, ads, websites and AI search, written for guides, charters, lodges and tour operators.
What’s the Difference Between AEO and GEO for the Outdoor Industry?
AEO and GEO are changing how people find outdoor businesses online. Learn what they mean, why they matter, and how to start optimizing your outfitter website so you show up when it counts.
2026 State of the Industry | Outdoor Travel & Marketing Trends
The latest data on outdoor recreation, AI search, and booking trends for 2026, and what it means for tour operators, guides, and outfitters.
Fishing Charter SEO in the Age of AI Search
Fishing charter SEO now includes AI search. Learn how to build content that ranks on Google and gets recommended by ChatGPT and AI Overviews.
How to Get Your Tour Company Recommended by ChatGPT and Google AI
AI tools like ChatGPT and Google AI are changing how people find tour companies and outfitters. Here's how to make sure your business gets recommended when someone asks.
How Do I Know If My Outfitter Website Is Ready for AI Search?
AI search is changing how people find outfitters, and your website needs to be ready. Here's how to know if your content is clear, specific, and helpful enough to show up when it matters.
What Is the Difference Between SEO and AEO for an Outdoor Guide Business?
Learn the difference between SEO and AEO and why both matter for outfitters and guides who want to get found online in 2025 and beyond.
What is Answer Engine Optimization and Why Does It Matter for Tour Operators?
Learn what Answer Engine Optimization is and how tour operators can use it to get found when clients ask questions online. Clear, actionable steps.
What Are the Best Keywords for a Hunting Guide Website?
Learn how to choose high-converting keywords for your hunting guide website that attract serious hunters and grow your bookings year-round.
