Paid ads for outfitters and guides
For outfitters, guides and tour operators with open dates who need booked trips this week, not next season.
What Google Ads Do
Google Ads allows you to pay for the top spot on Google while your organic rankings climb. Capture existing demand with custom landing pages, compelling copy, and proven strategies that turn clicks into customers.
What you get
Our Google Ads management services cover campaign buildout, offer-driven extensions, assets, and Google Business Profile sync. Here is what runs in the account every month.
We build Search campaigns first, then use Performance Max where it fits the account. The structure matches how people search for your services.
We use real-time data to sort target keywords by region, species, difficulty, and seasonality, plus last-minute "near me" searches. Negative keywords are added weekly to avoid wrong clicks.
Fast pages that match the search: trips, dates, rates, FAQs, and a call button. Each page is custom-tailored to the search inquiry, maximizing Ad Quality Scores.
Recordings and keyword-level attribution show which search produced a conversion. Short screening forms cut down the time you spend chasing dates and party size.
Every call, form, and booking is tracked back to the campaign and keyword. You see what a lead costs instead of guessing where the phone calls came from.
We adjust bids, negatives, and budgets each week, including seasonal shifts. Once a month, you'll get a report in plain language with the numbers behind it.
Quickly Capture Demand
Someone searching for rafting trips this weekend usually books within hours. Paid search puts you in front of that person while the opportunity is still open. We build campaigns with "near me" and same-day queries, then point them at a page with dates, rates, and a call button.
Browns Canyon Rafting ran $6,786 in ad spend and returned 66 conversions worth $35,364.22, a 5.2x ROI. Blue Ridge Paddling spent $2,628 and returned 39 conversions worth $17,377.76, a 6.6x ROI.
Google Ads Budget
We make sure every client is getting the most out of their ad budget, and that starts by treating your advertising dollars like our own. Every business is different, but we recommend starting at $1,000 per month in ad spend. That's enough to hold your position on your main trip terms through a booking window. As we make optimizations to your accounts, we may be able to lower that budget based on performance indicators. If you have any questions about your ad budget, just schedule a call with our team and we'll be happy to discuss it with you.
Paid media results
Real numbers from client ad accounts. Wild Montana Anglers hit 11.1X ROAS in six months of Google Ads. Tailfin Expeditions returned 94 conversions at a $2.43 average cost per click over six months.
Wild Montana Anglers · Fly Fishing Outfitter · Montana · Peak Package
What we did: SEO + Google Ads campaign management built around booking intent searches.
Over 10 months
Browns Canyon Rafting · Whitewater Rafting Outfitter
The challenge: An established company with good organic traffic that needed a partner to dial in their ad campaigns and reach more people.
What we did: Google Ads campaign management with conversion tracking and ongoing optimization.
Blue Ridge Paddling · Paddling and Rafting Outfitter
The challenge: Needed bookings fast, but did not have the knowledge or time to execute.
What we did: Google Ads campaign buildout and management with conversion tracking.
Common questions
Costs, timing and ownership, answered straight. If your question is not here, ask it on the planning call.
We recommend $1,000 per month in ad spend as a starting point. That is usually enough to hold position on your main trip and region terms through a booking window instead of running out of budget by noon. We will work with lower budgets if that is what your season allows, and we will tell you up front which keywords we have to drop to make a smaller number work.
Google Ads management is included in two packages. Outfitter Peak is $2,250 per month plus ad spend. Outfitter Pro is $3,500 per month plus ad spend and adds Meta ads, email automation, CRM access and quarterly strategy calls. Both run on a six month minimum, then month to month. Ad spend is paid directly to Google, not to us.
Paid search starts showing your ads the day the campaigns go live, so leads can come in the first month. Organic rankings take longer. The first few weeks are spent adding negative keywords, reading call recordings and shifting budget toward the searches that produce booked trips. We do not guarantee a lead count or a timeline.
Yes, for a different job. In season you bid on near me and this weekend searches from people booking now. Off season you run ads at planners and early bookers who are researching next year's trip, often at a lower cost per click. We shift budgets with your season instead of running the same campaign for twelve months.
You do. The ad account, the conversion history and the landing pages stay yours. If we stop working together, the account goes with you. We do not lock your data inside a proprietary platform.
No. We never guarantee rankings, leads or bookings, and any agency that does is guessing. What we can show you is what clients have actually produced. Browns Canyon Rafting returned 5.2x ROI on $6,786 in ad spend. Blue Ridge Paddling returned 6.6x ROI on $2,628. Wild Montana Anglers reached 11.1X ROAS over six months. Your market, your trip prices and your budget will produce different numbers.
Next step
Book the free planning call. We will look at your current ads, your trip calendar and your budget, then give you a real plan for the season.
