Guest and dude ranches
For guest and dude ranches selling premium multi-day Western vacations to families who plan their summer months ahead.
The planning cycle
What we do
Every package includes SEO and local SEO. Ads, retargeting and CRM get added as you grow. Websites are a separate project at $3,500 one time plus $100 a month hosting, or $249 a month with hosting included.
We target searches families actually type, like dude ranch Montana or guest ranch near a city, and build state and region pages so you also show in the map pack.
Pages for your week-long packages, rates, cabins, riding programs and kid ages. Families compare before they call, so the answers live on your site.
Review strategy on Google, plus photo and video placed on the pages that matter. A premium week costs a family thousands, so proof carries the decision.
Google Search and Local ads aimed at the weeks you still need to fill, with call and form tracking. Included in the Peak and Pro packages.
Facebook and Instagram ads that follow up with visitors who read your rates page and left without booking. Available in the Pro package.
Inquiries arrive months before arrival. Outfitter Pro Online tracks every lead, and Missed Call Text Back replies within 5 minutes when you are out with guests.
Planning cycle
A family starts looking in January. They compare three or four ranches, read reviews, show the photos to the kids, and book in March for a week in July. That is weeks of deciding.
We keep you in front of them with pages that answer real questions about rides, meals, cabins and ages, plus email follow-up that reaches the inquiry nobody called back. By the time they choose, your ranch is already familiar.
Booking economics
Every week booked on your own site keeps the commission a third-party platform would take. We build the site to take deposits, route calls and texts, and show availability clearly.
Then we track which channel produced each reservation, so you can see what a direct booking is worth against the platforms. We are members of the Dude Ranchers Association, so we follow how families shop for ranches season to season.
Common questions
Straight answers on cost, timing, OTA commissions and what we will and will not promise.
Most start with a search like dude ranch Montana, guest ranch Colorado for families, or horseback riding vacation, then compare three or four ranches. They read Google reviews, look at photos, check rates and cabin details, and often visit your site several times before they inquire. Some arrive through Google Ads, some through the map pack, some through a travel article. We work the same path: rankings for state and region searches, a profile that looks complete in Maps, and pages that answer what they are comparing.
Start at least six to nine months before the season you want to fill. Families begin looking in winter for July weeks, and SEO takes months to move, so work done in January shows up in the bookings you take in spring. Google Ads can run sooner and reach people already searching, which is useful when you have specific open weeks. The 6-month minimum contract lines up with that timeline on purpose.
Three packages: Outfitter Base at $1,000 a month, Outfitter Peak at $2,250 a month plus ad spend, and Outfitter Pro at $3,500 a month plus ad spend. All three include SEO and local SEO. Peak adds Google Ads, Pro adds Meta ads, email automation and CRM. For ad spend we recommend starting at $1,000 a month, though we will work with less. Contracts run 6 months, then month to month. Websites are quoted separately at $3,500 one time plus $100 a month hosting, or $249 a month with hosting included.
Get found for your own name and for the searches families use, then make booking direct easy. We rank your site for state and region terms, keep your Google Business Profile current, and build pages for packages, rates and itineraries so families get their answers from you instead of a listing site. Your site takes deposits and routes calls and texts. We track which channel produced each reservation, so you can compare what a direct week is worth against a platform week.
Yes. A family is spending thousands of dollars and a week of vacation on a place they have never seen. Reviews are the fastest way they check whether the photos match the stay. We build a review strategy into every package, keep your Google Business Profile active with posts, and place reviews and guest photos on the pages where families decide, like rates, packages and cabins.
No. We never guarantee anything with our services. Search results, ad auctions and travel demand all move, and any agency promising a number is guessing. What we do commit to is the work, monthly reporting on rankings, leads and booking sources, and straight talk about what the data shows. Our client retention is 97%, and the clients getting the best results stay with us two to three years.
