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Industries we serve

Digital marketing for the outdoor industry

For outfitters, guides, charters, lodges, tour operators, RV parks and ranches across the United States who want more direct bookings.

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Bearded angler in blue rain jacket kneeling in river holding large rainbow trout
Smiling woman in green jacket with backpack by alpine lake below rocky cliffs
Man in blue jacket and cap standing by turquoise mountain lake with misty peaks

Outdoor industry experts

The Agency That Knows Your Business

Paul Wingfield has been in the outdoor industry since 2008. He's guided on 3 rivers in 3 states and launched a rafting business in 2010 on the Menominee River. So the strategies here come from the operator side, not a generic agency playbook.

We are a Google Partner and members of the America Outdoors Association, the Dude Ranchers Association, and the Idaho Guides and Outfitters Association. We're an active part of this industry and are excited to see it grow.

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Who we serve

A Plan For Every Business

Every operation books trips a different way. Pick the one closest to yours and see how we handle the searches, ads and lead follow up that fill your calendar.

  • Fishing guides and charters

    Anglers can book the next open weekend or the next season, and most of them start on Google. We rank your trip pages so bookings come to you directly instead of through FishingBooker.

  • Hunting outfitters and guides

    Tags and dates have to be filled in within a short window. We target premium searches like guided elk hunts, then qualify leads by species, date, and budget before the call comes in.

  • Tour operators and rafting companies

    A lot of your demand shows up in the same week, like searching "rafting near me" on a phone. We cover those searches with ads and maps, then retarget the people who didn't book.

  • Hunting and fishing lodges

    Guests search by state, city, and attraction, then read countless reviews before putting down a deposit. We build the pages and review strategy that bring in the right clientele to your site.

  • RV parks and campgrounds

    Third-party platforms take the booking and your margin. We target "near me" and amenity-based searches: pet-friendly, big rig, full hookups, etc., so reservations come directly.

  • Guest ranches

    Families plan a week in the saddle months ahead, and often at premium rates. We build content, reviews, and ads for that long planning cycle so you lean less on OTAs.

Proof

Results across fishing, rafting, & More

Same framework, different operations. Here are real-world results from client work in fishing, rafting, and outdoor retail.

281
trips booked from Organic Searchdaniel bowman with brown troutBowman Fly Fishing
5.2x
ROI on Google AdsBCR logoBrowns Canyon Rafting
+680%
growth in Page 1 RankingsRendezvous anglers circle logoRendezvous Anglers

Common questions

Questions owners ask before the first call

Short answers on fit, coverage, cost and how we plan around your season.

Do you work with businesses outside the outdoor industry?

No. We only work with outdoor and hospitality businesses: outfitters, guides, charters, lodges, tour operators, RV parks and ranches. No dentists, no real estate agents, no general local business work. That focus is the reason we already know what a permit window, a shuttle run or an off season does to your booking calendar, and why we build plans around booking direct instead of through third-party platforms.

What if my operation spans several categories, like a lodge with guided trips?

That is normal and we plan for it. A lodge with guided trips has two sets of searches to win: people looking for lodging in your state or city, and people looking for a guided trip on your water or ground. We build pages and keyword targets for both, then track which one produces the booking so you can see where the revenue starts. Multi-day packages that combine beds and trips get their own pages.

Do you serve outfitters in my state?

We serve clients across the United States. The work is remote, so your location only matters for the search targeting, not for whether we can take you on. We set up Google Business Profile, map pack targeting and local citations around your service area, whether that is one launch point, several counties or multiple states. We are members of the America Outdoors Association, Dude Ranchers Association and Idaho Guides and Outfitters Association.

What does it cost to get started?

The Base package is $1,000 per month and covers SEO, local SEO, Google Business Profile management and a new optimized page on your site each month. Peak is $2,250 per month plus ad spend and adds Google Search ads. Pro is $3,500 per month plus ad spend and adds Meta ads, email automation and CRM. All contracts run a 6 month minimum, then month to month. Recommended starting ad spend is $1,000 per month.

How do you handle seasonality in the outdoor industry?

We build the calendar backward from your booking window, not from a generic marketing calendar. SEO work starts in your slow months so pages have time to rank before people start searching. Ad budget concentrates in the weeks your audience actually books, and we pull back when your calendar is full. Content and promotions follow species, water levels, tag dates and school breaks depending on what you run.

Is website design included in the monthly packages?

No. Website design is a standalone service. It is $3,500 one time plus $100 per month for hosting, or $249 per month with hosting included and the option to move to a new site every 2 years. You keep your code and content either way, with no proprietary lock-in. Plenty of clients start with a site build, then move onto a monthly package once the site is live.

rv park

Next step

Talk through a plan for your operation

Book a free call. We will look at your current search visibility, your booking flow and your season, then tell you where the gap is.

Book a planning call