Hunting and fishing lodge marketing
For hunting and fishing lodges and retreats that sell multi day packages and want to attract higher end guests.
Trust sells the stay
Lodge marketing
SEO and Local SEO run in every package. Google Ads come in at Peak, Meta retargeting and CRM at Pro. Here is what that work looks like for a lodge selling multi day packages.
We target searches like hunting lodge in [state] and fishing lodge near [city], plus the species and season terms guests type when they plan a week away.
Each package gets its own page with what is included, rates, available dates and who it suits. Guests compare before they call, so give them the numbers.
We manage your Google Business Profile, post monthly and build a review process. Recent, detailed reviews are what higher end guests read before booking a week.
Search campaigns pointed at the dates you still need to fill, with call tracking and lead qualifiers so your front desk knows which inquiry came from which ad.
Facebook and Instagram ads follow the people who read your rate page and left. Included in the Pro package, with seasonal offers and deposit incentives.
WordPress site with trip, rate and FAQ pages, deposit checkout and call routing. CRM access tracks each lead, and Missed Call Text Back replies within 5 minutes.
Shoulder season
Open weeks do not sell themselves. We run Google Ads on the dates you still have inventory, with ad copy tied to the week, the species and the package price.
Searches go to a landing page for that stay, not your home page. In the Pro package, email automation follows up with past guests and with inquiries that went quiet. Calls and forms are tracked, so you can see which weeks the spend actually filled.
Rankings and reviews
Most lodge guests read before they call. We build pages for each package, species and season, then manage your Google Business Profile and ask for reviews on a schedule your staff can keep.
That is the groundwork that makes a lodge look like the obvious choice before a guest ever sends an inquiry.
Lodge questions
Straight answers on rankings, reviews, cost and timing for hunting and fishing lodge marketing.
You need a page built for that search, not a home page that mentions it. We build state, region and species pages with rates, dates and what the stay includes, then support them with Google Business Profile optimization, monthly posts, local citations and links. Rankings move over months, not weeks, and the pages that hold position are the ones with real detail about the hunt, the water and the lodging.
Guests spending thousands on a multi day stay read reviews before they call. Recent, detailed reviews that name the species, the guides and the rooms do more than a star average. We set up a review process your staff can run after every stay, keep your Google Business Profile current, and use those reviews on package pages and in ads.
Base is $1,000 per month, Peak is $2,250 per month plus ad spend, and Pro is $3,500 per month plus ad spend. All contracts run 6 months, then month to month. For ads, $1,000 per month is the recommended starting budget, and we will work with less. Website design is separate: $3,500 one time plus $100 per month hosting, or $249 per month with hosting included and a new site every 2 years.
Yes. Lodging and guided trips get their own pages because people search for them differently. Someone typing fishing lodge near a city wants rooms, meals and a week. Someone typing a guided day trip wants a date and a price. We build both, then link them from all inclusive package pages so a day trip inquiry can turn into a multi day stay.
It depends on your lodge, your species and your seasons, so we do not guess. In the first month we look at your Search Console data, your analytics and your own booking records to see when inquiries actually come in for each week you sell. Ad budgets and content get scheduled against that calendar, so the push for a fall week starts when people are searching for it.
No. We never guarantee rankings, leads or bookings. What we do is report what happened each month: calls, forms, which pages and ads produced them, and what the ad spend returned. Our client retention is 97%, and the lodges and outfits getting the best results stay with us 2 to 3 years.
Next step
We will go through your seasons, your open weeks and what is ranking now, then give you a strategy. You run it yourself or we handle it for you.
