Marketing Packages and pricing
For outfitters, guides, charters, lodges and tour operators who want the monthly price before they get on a call.
Three packages
Base runs $1,000 per month. Peak is $2,250 per month plus ad spend. Pro is $3,500 per month plus ad spend. The full inclusion list is below, so you can read it before you ever get on a call with us.
Solo operators and smaller guide services that need to get found in local and organic search.
$1,000/monthSEO, Google Business Profile, monthly content and reporting
Book a strategy callMost popular
Outfitters with an established presence who want faster lead flow alongside organic growth.
$2,250/month+ ad spend. Base plus Google Ads and landing pages
Book a strategy callEverything in Outfitter Base, plus:
Established teams and multi-location operations running CRM, email and paid social together.
$3,500/month+ ad spend. Peak plus CRM, email automation, Meta ads and brand strategy
Book a strategy callEverything in Outfitter Peak, plus:
Choose What's Best For You
No one knows your business better than you. Here's the short version of who each tier is built for and why it helps them grow. Look through each tier to help you decide which would be the best fit for you.
Website audit, on-page SEO, Google Business Profile work, and one new optimized page per month. Low time commitment on your end. We handle the work and send a monthly report on how you're growing in search and AI visibility.
Everything in Base plus Google Ads Search campaigns, keyword and location targeting, and a landing page built to accelerate bookings. Benefit from paid traffic now while the SEO keeps building.
Peak plus Meta ads, email automation, branded templates, brand strategy, and Outfitter Pro Online CRM access. You'll get quarterly strategy calls and custom dashboards that show you in real-time how your marketing is generating revenue.
Website design is a standalone project and isn't baked into any package. $3,500 one-time plus $100 per month for hosting, or $249 per month with hosting included. See the website page for more details and demo sites.
A Trusted Partnership
Every service is run by our in-house, US-based team. We only work with outdoor businesses, so you don't have to explain the off-season, permit timelines, or why you want people to book direct instead of through FishingBooker or Viator.
You'll get a report every month showing what the work produced. We proritize reporting in bookings ad revenue over vanity engagement metrics, and we'll tell you straight when something isn't working.
Client results
Numbers from outfitters running Base SEO work, Peak paid search and full Pro programs. Figures cover the periods noted. We never guarantee results.
Rio Anglers · Fly Fishing Outfitter · Texas · Base Package
Over 16 months
Wild Montana Anglers · Fly Fishing Outfitter · Montana · Peak Package
Over 10 months
Middle Fork Adventures · Whitewater Rafting Outfitter · Pro
Over 10 months
Frequently Asked questions
Terms, ad spend, who does the work and what we will not promise. Straight answers before you book a call.
Yes. All contracts run a minimum of 6 months, then month to month after that. The 6 months gives SEO and ad campaigns enough runway to produce data worth reading. After month six you stay as long as the work is paying off. Our client retention is 97 percent, and the clients getting the best results stay 2 to 3 years.
No. The monthly price is the price: $1,000 for Base, $2,250 for Peak plus ad spend, $3,500 for Pro plus ad spend. Website design is the one thing billed separately, at $3,500 once plus $100 per month hosting, or $249 per month with hosting included.
We recommend $1,000 per month in ad spend as a starting point, paid straight to Google or Meta, not to us. That is enough budget to gather real conversion data in a season. We will work with lower budgets, it just takes longer to learn which keywords and audiences book trips.
No. Website design is a standalone project with its own pricing: $3,500 one time plus $100 per month hosting, or $249 per month with hosting included and the option to move to a new site every 2 years. Packages assume you already have a site we can optimize. If yours is slow or outdated, we will say so on the call.
Yes. Plenty of outfitters start on Base to get the SEO foundation in place, then add Google Ads at Peak once bookings start coming in from organic search. You can move the other direction too. We have three tiers, Base, Peak and Pro, and nothing else.
Our own team, based in the United States. Nothing is outsourced. Paul, Luke, Caroline and Ryan handle strategy, search, ads and design in house. We are a Google Partner and members of the America Outdoors Association, Dude Ranchers Association and Idaho Guides and Outfitters Association.
No. We never guarantee anything with our services. Search engines and ad platforms change, seasons vary, and anyone promising a ranking or a booking count is guessing. What we commit to is the work listed in your package, monthly reporting on what it produced, and telling you straight when something is not working.
Planning call
The call is a planning session. We learn how your operation books trips and give you a real strategy. You take it from there, or we handle it for you.
