Outdoor Industry Case Studies
Real Clients, Real Numbers
For guide services, charters, rafting companies, lodges, and gear brands that want to see real-world examples before they hire an agency.
- 50+Outfitters served
- 281Trips booked in 8 months from organic search
- 11.1XROAS from Google Ads
- $87,000In purchases from Google + Meta Ads in 8 months
The full library
Every result we can show you, by client and channel
Each write-up lists the client, the package they were on and the exact figures we recorded. Rio Anglers, Tailfin Expeditions, Middle Fork Adventures, Bowman Fly Fishing and more across fishing, rafting and outdoor gear.
Rio Anglers · Fly Fishing Outfitter · Texas · Base Package
1,002% increase in site visitors from organic search
- 65.3%
- of All Trip Bookings came from Organic Search
- 1,002%
- increase in Site Visitors from Organic Search
- 2,380%
- increase in Keyword Rankings
Over 16 months
Tailfin Expeditions · Fishing Charter · Charleston, SC · Peak
24,000% increase in keyword rankings and 94 ad conversions
- 2,800%
- increase in Site Visitors from Organic Search
- 24,000%
- increase in Keyword Rankings
- 1,100%
- increase in Page 1 Rankings
Over 6 months of ads
Middle Fork Adventures · Whitewater Rafting Outfitter · Pro
8.3X ROI on Google Ads and 25.9X ROI on Meta retargeting
- 126%
- increase in Site Visitors from Organic Search
- 230%
- Increase in Search Impressions
- 8.3X
- ROI on $7,929.18 ad spend
Over 10 months
Bowman Fly Fishing · Fly Fishing Outfitter · Georgia · Base Package
281 trips booked in 18 months from organic search alone
- 281
- trips booked from Organic Search
- +560%
- growth in organic traffic
- 1,320%
- increase in Page 1 Rankings
Over 18 months
River Run Angling · Fly Fishing Guide
From 0 organic traffic to over 1,000 organic visitors a month
- Over 1,000
- organic visitors to his site each month
- 82.7%
- of new user acquisition from organic search
- 77%
- Organic Bookings from SEO work
Blue Ridge Paddling · Paddling and Rafting Outfitter
6.6x ROI on Google Ads from $2,628 in ad spend
- 6.6x
- ROI on Google Ads
- $2,628
- ad spend
- 39
- conversions
Browns Canyon Rafting · Whitewater Rafting Outfitter
5.2x ROI on Google Ads from $6,786 in ad spend
- 5.2x
- ROI on Google Ads
- $6,786
- ad spend
- 66
- conversions
Rendezvous Anglers · Fly Fishing Guide · Wyoming
+680% growth in Page 1 rankings in 9 months
- +680%
- growth in Page 1 Rankings
- 6 to 41
- Page 1 rankings on Google
- Over 140
- search visitors per month, up from 0
Over 9 months
Wild Montana Anglers · Fly Fishing Outfitter · Montana · Peak Package
11.1X ROAS Google Ads & 212% Increase in Organic Traffic Growth
- 11.1X
- ROAS from Google Ads
- $46,000
- Trip Booking Revenue
- 212% Increase
- Organic Website Traffic
Over 10 months
Chicken Tramper Ultralight Gear · Outdoor E-Comm Brand
$87,000 in purchases from Google + Meta Ads in 8 months
- $87,000
- in purchases from Google + Meta Ads
- 8 months
- of paid ad management
- $51,635.48
- Verified Meta Ad Purchases
Over 8 months
Common questions
What owners ask about these results
Answers on timelines, packages, territory and how we count a booking versus a lead.
How long did these results take?
It varies by client. Tailfin Expeditions' ad figures cover a 6-month period. Bowman Fly Fishing booked 281 trips from organic search in 8 months. Rendezvous Anglers went from 6 Page 1 rankings to 41 in 9 months. Middle Fork Adventures was a 10-month multi-channel engagement. Adventure Grown Guides saw 5 backpacking inquiries in 3 weeks after a website and local SEO overhaul. Paid ads produce leads sooner. SEO builds over months.
Are these results typical for a guide service or charter?
No. Results vary by market, season, budget and how much demand already exists for your trips. These are the figures we recorded for those clients over those time periods, nothing more. A charter in a crowded saltwater market and a backpacking guide in a rural county will not see the same numbers on the same spend. We never guarantee rankings, leads or bookings.
What package were these clients on?
Rio Anglers was on Base, Tailfin Expeditions on Peak and Middle Fork Adventures on Pro. Base is $1,000/mo and covers SEO and local SEO. Peak is $2,250/mo plus ad spend and adds Google Search ads. Pro is $3,500/mo plus ad spend and adds Meta ads, email automation and CRM access. Recommended starting ad spend is $1,000/mo. Website design is sold separately: $3,500 one time plus $100/month hosting, or $249/mo with hosting included.
Do you work with outfitters in my state?
We serve clients across the United States and work with every client remotely. The clients on this page include fly fishing guides, saltwater charters and whitewater rafting outfitters in different parts of the country. Your rivers, species, seasons and service area drive the keyword targeting and the ad geography, so the state matters to the strategy, not to whether we can take the work. **Our Pro Package offers Exclusivity in your region.
How do you measure a booking versus a lead?
A lead is an inquiry: a phone call, a form fill or a chat message. A booking is a trip that goes on your calendar. We set up conversion tracking for calls, forms and bookings, add call tracking, and route leads into our CRM, Outfitter Pro Online, so you can see which inquiries turned into trips. You get monthly reporting on both. We measure in bookings, not vanity metrics.
Next step
See The Difference For Your Operation
Book a planning call. We'll go through your season, your service area and your current bookings, then show you what the first six months would cover. No pressure, clear answers.