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About Outfitter Marketing Pros

A Team That Plays Outside

For outdoor business owners who want a marketing team that has run trips, not a generalist agency across town.

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  • 2008In the outdoor industry since
  • 2020Outfitter Marketing Pros established
  • 50+Outfitters served
  • 97%Client retention
Bearded angler in blue rain jacket kneeling in river holding large rainbow trout

Founder story

From the river to the agency

Paul Wingfield has worked in the outdoor industry since 2008. He guided on 3 rivers in 3 states, worked for an outfitter in Colorado early on, then launched a rafting business in 2010 on the Menominee River in Wisconsin. Later he started a wilderness ministry in Tennessee, guiding young people down the Nolichucky River.

He started Outfitter Marketing Pros in 2020. The strategies come from running trips, not from an agency floor.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”

-Antoine de Saint-Exupéry
snowmobiles at dusk with mountains in background

Our focus

Why we only work with outdoor businesses

We only work with outdoor businesses. Not dentists, real estate agents, or any other business in town. We chose this industry because it is who we are and what we are passionate about.

So when you talk about the off season, permit headaches, or getting guests to book direct instead of on FishingBooker or Viator, we already know what you mean. You do not spend the first call explaining how a guide season works.

Meet the team

The team behind your campaigns

Four of us, all in-house and based in the United States. No outsourced labor. You work with the same people every month, and you can reach the team anytime.

  • Man in blue jacket and cap standing by turquoise mountain lake with misty peaks

    Luke Heard

    Director of Operations

    Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity; -John Muir

    Luke, originally from Northeast Tennessee, has always been passionate about the outdoors, spending his childhood exploring the Appalachian mountains and fishing the Holston River.

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    After graduating college in 2020, he and his wife settled in Tampa, Florida, where Luke began his career in marketing. Now, he’s focused on helping outdoor businesses grow and thrive. For Luke, being able to inspire outdoor adventures is a dream come true, and he’s excited to make a positive impact in the industry.

  • Smiling woman in green jacket with backpack by alpine lake below rocky cliffs

    Caroline Maxey

    Account Manager/Marketing Specialist

    A walk in nature walks the soul back home. — Mary Davis

    Caroline grew up in North Carolina with a natural love for the outdoors, and that connection only grew stronger over time through visits to national parks and adventures with her friends in college.

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    Joining Outfitter Marketing Pros gave her the chance to combine her marketing experience with work she’s genuinely passionate about. Caroline is focused on delivering people-centered strategies that help outdoor businesses grow, and she’s excited to support an industry that means so much to her personally.

  • Man in yellow shirt and cap holding a large tarpon on a boat

    Ryan Murphy

    Branding & Design

    Nature is always hinting at us. It hints over and over again. And suddenly we take the hint. – Robert Frost

    Ryan has been working in the marketing and graphic design industry for over 4 years. He’s originally from Central Massachusetts, where he spent most of his time fly fishing local streams, saltwater fishing and hunting.

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    Ryan has recently settled down in Tampa, Florida. He has always been passionate about all aspects of the outdoors and is very excited to start combining his marketing expertise and passions. Ryan has many fond memories surrounding the outdoors and hopes to help outdoor businesses create memories for others.

  • woman standing on a bridge on a mountain

    Abbey Sciabbarrasi

    Paid Search Specialist

    Sunlight will always find a way through. -Anonymous

    Abbey is a Florida native from the Tampa Bay area who’s all about adventure! Her travels have taken her backpacking across Europe, discovering new US states, and booking spontaneous getaways whenever a good travel deal finds her.

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    She graduated from Florida College in 2023 with her B.S. in Marketing, and has since gained experience across several areas of the industry, with a special interest in paid ads. She’s genuinely passionate about finding creative ways to help businesses grow and thrive through strategic advertising.

How we work

What we stand by

Our values and the things we do differently, stated plainly. Some of it is standard practice for a good agency. Some of it is not.

  • Rooted in Creation

    The outdoors is God's handiwork. Faith is a major part of who we are as a company, and we say so openly rather than keeping it off the website.

  • Truth Tellers

    We care about your success, so we won't feed you misleading data. We never guarantee rankings, leads or bookings. You get the real numbers in every monthly report.

  • Bookings, not vanity metrics

    We measure in bookings. Calls, forms and trip requests get tracked so you can see which channel produced them instead of guessing at impression counts.

  • US-based, in-house team

    Entirely US-based and in-house. No outsourced labor. The people writing your pages and running your ads are named on this page.

  • You own your site

    No proprietary lock-in. You keep your code and your content. If you ever leave, the website goes with you.

  • Pricing posted in public

    Package pricing is on the site: $1,000, $2,250 and $3,500 per month. Contracts run 6 months, then month to month. No quote-only runaround.

Memberships and partners

The groups we belong to

We hold one partner status and three industry memberships. No awards or press mentions to list. These are the rooms we sit in because we work in this industry full time.

  • Google Partner

    We are a Google Partner. The people building your Search, Local and Performance Max campaigns are in the platform every week, not once a quarter.

  • America Outdoors Association

    We are members of America Outdoors Association, so we stay close to the rafting, guiding and outfitting operators who make up most of our client list.

  • Dude Ranchers Association

    We are members of the Dude Ranchers Association. Ranch guests plan months ahead, and the booking cycle looks nothing like a same-week float trip.

  • Idaho Guides and Outfitters Association

    We are members of the Idaho Guides and Outfitters Association, which keeps us current on how licensed guide and outfitter operations run in the state.

Our vision

We want to see a community of 120 outfitters thriving in their businesses, reaching more people and multiplying their impact.

Next step

Talk through your season with the team

We learn how your operation runs and give you a real strategy. You take it from there, or we handle it for you.

Schedule a planning call
Aerial view of lone fly fisher with net wading along sunlit river bank

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