Social media ads
For guides, lodges, charters, and tour operators who want Facebook and Instagram driving awareness, retargeting, and direct bookings.
Why Social Media Ads
Clients research on Google but spend more time on social media. This platform allows you to target and inspire people you already know are interested in your services.
Stay in front of audiences already familiar with your brand
What you get
Everything here runs on Facebook and Instagram. Social ads are included in the Pro package at $3,500/month plus ad spend, alongside search ads, SEO, email and CRM.
We'll set up your Meta account structure, campaigns, and ad sets across Facebook and Instagram, with tracking set up for calls, forms, and booked trips.
Audiences built from site visitors, video viewers, and past leads, with geo targeting around your waterways, basecamps, and the tourist hubs your guests travel from.
We tell your team what to shoot on the water, then direct the Reels, photo sets, and ad copy that show the trip people will be buying.
Seasonal promos, gift cards, deposit incentives, and bundles are designed to drive bookings without cutting into your margin.
Native lead forms, click-to-DM and call ads, plus instant reply automation so a lead gets an answer while you are still on the water.
We adjust budgets, audiences, and creative every week, then send a monthly report on spend, leads, and trips booked.
Why Retargeting Ads
Someone finds your trip page, reads the rates, then closes the tab. Retargeting puts your brand back in front of that person on Facebook and Instagram for days after the visit. We build the audiences from site visitors, video viewers, and past leads, then report on calls, forms, and booked trips every month.
Creative That Converts
The photos from your last season of trips are better ad creative than anything a stock library sells. We'll give your team direction on what to shoot, then cut it into Reels and photo sets that show the fish, the water, and the guide. Around that, we build the offer: seasonal promos, gift cards, deposit incentives, and bundles. A deadline-driven offer shortens the decision and gets the deposit in before the season fills.
Client results
Chicken Tramper Ultralight Gear did $87,000 in purchases from Google and Meta ads in 8 months.
Chicken Tramper Ultralight Gear · Outdoor E-Comm Brand
What we did: Paid search and paid social run together to drive purchase volume.
Over 8 months
Common questions
Straight answers on budget, packages, creative and what paid social on Facebook and Instagram does and does not cover.
Yes, when the account is tracking calls, forms and bookings instead of likes. Meta works best on two jobs: showing your trips to people who have never heard of you, and getting back in front of people who already visited your site. Middle Fork Adventures returned 25.9X ROI on $1,007.17 of Meta spend. We report on leads and booked trips every month, and we never guarantee a result.
Social ads are in the Outfitter Pro package only, at $3,500/month plus ad spend. Pro also includes search ads, SEO, email marketing automation, CRM access, quarterly strategy calls and custom reporting dashboards. Base is $1,000/month and Peak is $2,250/month plus ad spend, and neither one includes paid social. All contracts run a minimum of 6 months, then month to month.
We recommend $1,000/month as a starting point, and that is separate from the management fee. That budget gives the campaigns enough volume to test audiences and creative and find what books trips. We will work with a lower budget if that is what your season allows, it just takes longer to learn what works.
Yes, and your own footage performs better than anything purchased. We tell your guides exactly what to capture on the water, in camp or on the trail, then handle the edit direction, the copy and the ad builds. If your library is thin we start with what you have and build the shot list for the next few weeks of trips.
We write and build hunting creative with Meta's ad policies in mind, which means careful handling of firearms, harvest imagery and claims. The story focuses on camp, terrain, guides and the experience. Lead forms can pre-qualify by dates, budget, species and physical requirements so your phone calls are with people who fit the hunt.
No. This service is paid social on Facebook and Instagram. We do not write or schedule your regular organic posts. Monthly posting to your Google Business Profile is included in every package, and we give your team creative direction on what to shoot, which you can use on your own feed as well.
Next step
Book a call and we will look at your site traffic, your season and your creative, then tell you what Meta ads could do. No pressure. Clear answers.
