For rafting companies and tour operators running single-day or multi-day trips who need boats full this weekend and the season sold out.
Tour Marketing Strategy
When it comes to adventure tours, visibility and reputation are 2 primary decision factors. If your clients are already in your area, they could be searching for activities to do that day or the next. The vendor they find first with availability typically wins their business. If that's not you, then we can help with that.
Some people book same-day, some book multiple weeks out. Make sure you're showing up to capture the business of both.
What we do
Every package starts with SEO and local search. From there, we add Google Ads, retargeting, and CRM tracking so you can see which channel filled the boat.
We optimize for searches like "rafting near me" and "whitewater rafting in [your town]", then target the map pack for each town inside your drive radius.
Separate pages for half-day, full-day, and multi-day trips, with class ratings, minimum ages, and water conditions, so visitors pick the right trip before they call.
Search and Local campaigns built around the keywords people use the day before they go. Call tracking shows which ads produced the phone calls.
Facebook and Instagram ads bring back people who read your trip pages and left without booking. Meta ads are included in the Pro package.
Pages built around your online booking software, with departure times, rates, and a call button above the fold on a phone.
Outfitter Pro Online tracks calls and forms by source, and Missed Call Text Back replies within 5 minutes when you're in the field.
Last-minute demand
A family decides Friday night that Saturday needs a plan. They search on a phone, call the first two companies that answer, and book with the cheaper option. If you're not in that position, then that was a missed opportunity.
The best way to secure this spot is through organic rankings, but those take time to build up. While you're growing in ranking, use Google Ads to rent those top spots for key terms that you want to show up for. Our clients get custom landing pages that rank and convert better than a homepage can. This way, when those last-minute bookers start searching, you'll be showing up at the top.
Planning ahead
Multi-day tours require more planning and more lead time for this high-consideration trip. These people read through the trip pages, compare outfitters, and check reviews before ever reaching out. We build your pages to answer their questions, list what's included and what to pack, and give them all the information they need to book with confidence. This way, when they do reach out, they already know which trip they want.
Rafting results
These are reported figures from tour and rafting accounts we manage. We measure in bookings and revenue tracked back to the campaign, not impressions or other vanity metrics.
Browns Canyon Rafting · Whitewater Rafting Outfitter
The challenge: An established company with good organic traffic that needed a partner to dial in their ad campaigns and reach more people.
What we did: Google Ads campaign management with conversion tracking and ongoing optimization.
Blue Ridge Paddling · Paddling and Rafting Outfitter
The challenge: Needed bookings fast, but did not have the knowledge or time to execute.
What we did: Google Ads campaign buildout and management with conversion tracking.
Common questions
Straight answers on budget, cost, contracts and what we can and cannot promise.
Local search results are driven by your Google Business Profile, your location pages and your reviews. We optimize the profile with trip categories, photos, hours and monthly posts, build city-level pages for the towns inside your drive radius, add local citations, and set up a review process so new reviews keep coming in during season. Local SEO is included in all three packages.
We recommend $1,000 per month in ad spend as a starting point, and we will work with lower budgets. Ad spend is paid to Google directly and is separate from our management fee. On a short-notice trip business, most of that budget goes to Search and Local campaigns aimed at people searching within a day or two of the trip date.
Outfitter Base is $1,000 per month and covers SEO and local search. Outfitter Peak is $2,250 per month plus ad spend and adds Google Ads Search. Outfitter Pro is $3,500 per month plus ad spend and adds Meta ads, email automation, CRM access and quarterly strategy calls. All contracts run a 6 month minimum, then month to month after that.
Yes. We build landing pages around the booking system you already use, so the trip page, departure times and rates lead straight into your checkout or reservation flow. We also set up conversion tracking on calls, forms and booking clicks so each one gets attributed to the channel that produced it.
We front-load the work. SEO and content get built in the off months so rankings are in place before the water comes up, and paid campaigns scale up as demand starts and pull back when your calendar is full. Retargeting and email keep last season's guests in the loop for the next one. The 6 month minimum is there so the organic work has time to land before peak.
No. We never guarantee anything with our services. What we do commit to is monthly reporting that shows calls, forms and booking conversions by source, so you can see what the spend produced and decide what to do next. If you cannot tell where your bookings are coming from, you are flying blind.
Next step
The call is free and it is a planning session. We look at your season, your market and your current traffic, then give you a strategy. You run it yourself or we run it for you.
