Outdoor Marketing Blog
How to Retarget Website Visitors for Your Tour Business
Most people who visit your site won’t book the first time. Retargeting keeps your tour business visible to those visitors as they make their decision, without wasting money on strangers who’ve never heard of you.
What Is the Average Marketing Budget for a Small Tour Operator?
Most small tour operators invest 5% to 12% of gross revenue into marketing, but the right number depends on your growth goals and current season. Learn what should be included in your budget and how to know if you’re spending enough to actually move the needle.
How Tour Operators Get Reviews Online
Most tour operators finish great trips but never get the reviews. Here’s how to ask at the right time, make it easy, and build a system that actually gets clients to leave feedback.
How to Use Google Ads for Your Tour or Guide Business
Google Ads can put your tour or guide business in front of people actively searching for what you offer—if you do it right. Here’s how to set up campaigns that actually bring in bookings, not just clicks.
What Are OTAs and Should My Tour Company Use Them?
Online travel agencies like Viator and GetYourGuide can put your tours in front of a large audience quickly, but they come with real costs that go beyond the commission rate. Understanding how OTAs work, what they actually take from your business, and how to use them without becoming dependent on them is one of the most important decisions a tour operator can make. This post breaks it down honestly so you can decide what role OTAs should play in your business right now.
How do I get more bookings for my tour company in 2026?
Here’s the honest version: most outfitters don’t have a “getting found” problem. They have a system problem. A lot of great guides are out there doing incredible work, and their websites look like a digital flyer from 2011. There’s no clear path for a guest to go from “I found you on Google” to “I’ve got a trip on the calendar.” Let’s fix that.