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Social Media Ads for the Outdoor Industry

Social Media Ads Built To Convert

Your next client is already on Instagram and Facebook. We put your brand, trips, and dates in their feed, then move them from “That looks amazing” to “Let’s book it.”

 

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Social Media Ad Management

Turn Scrollers Into Booked Trips

Unique Advantages of Social Media Ads

Search fills the boat when people are already hunting for you. Social media creates the reason they decide to go. With platform-native creative and precision audiences, we generate attention, nurture trust, and drive direct bookings, especially for shoulder seasons and higher-margin trips.

 

  • Reach planners before they Google: target by interests, behaviors, and travel windows
  • Fill cancellations and last-minute openings with geo-boosted promos
  • Build a pipeline: remarket site visitors, video viewers, and past leads until they convert
Free Social Media Audit →

Social Ads Built For Guides, Lodges, and Tour Operators

The Outfitter Playbook to Social Media Ads

Generic marketing agencies won’t cut it. Outdated strategies and generalized marketing doesn’t get results in this industry. We tailor our strategy to outdoor businesses, focusing on what actually drives bookings in your unique audience.

Targeting & Geo Strategy

Target tourist hot-spots and in-market travelers directly. Create high-intent audiences from people who are already booking.

Creative That Sells the Trip

Short-form video, Reels, UGC, and motion-first photo sets with clear “what you’ll experience” storylines.

Offer Architecture

Seasonal promos, gift-card pushes, deposit incentives, and “bring a friend” bundles that protect your margins.

On-Platform Lead Gen & Chat

Native lead forms, click-to-DM, and call ads. Plus, instant reply automations so hot leads aren't missed.

Landing Pages & Funnels

“Book Now” flows matched to the exact ad, designed to capture the lead on the first visit.

Measurement That Matters

Track conversions that actually generate revenue. Calls, forms, booked trips, and weekly optimizations.

Book a Free Ad Consultation

Social Ads For Outdoor Businesses

Social Media Ads Designed For Your Business

Our approach is systematic and proven to get results. We follow a process that establishes your foundation first to create long-term, sustainable growth online. Here’s what to expect:

Fishing Guides

  • Reels that highlight species, seasons, and “big fish” moments
  • Target intentionally through fishing-related interests and peak travel times to your waterways
outdoor-industry-marketing

Hunting Outfitters

  • Story-driven media showing camp, terrain, and guide expertise; compliance-safe messaging
  • Lead forms that pre-qualify dates, budget, species, and physical requirements

Rafting & Adventure Tours

  • Drive local traffic with "this weekend" messaging to capitalize on good weather and tourism
  • Mobile-optimized ads for easy conversions on last-minute bookings

Lodges & Retreats

  • Cinematic room/meal/experience sequences for a high-end feel
  • Retarget trip planners with packages and off-peak escapes

Social Media Ad Case Studies

Staying In Front With Social Media Ads

Curious about how this could impact your business? Take a look at these real-world case studies from our clients.

Case Study 1:

  • Rafting Company, Idaho
  • Problem: Didn't have a retargeting pipeline setup, so they were losing awareness of people who had already been on their website
  • Result: 15,000+ site visitors returned to their website from a facebook ad, 12% average Click Through Rate resulting in a $36,000 sales pipeline all for just $5/day in adspend.

Case Study 2:

  • Fishing Charter, Massachusetts
  • Problem: Needed to spread awareness for his pre-season promotion for his Tuna Charters
  • Result: 27,000 impressions, 1,500 site visits, avg CTR of 7% and an adspend of $250 total.
View All Case Studies →

Social Media Ads Services

What You Get

  • Meta Platform Buildout (Facebook & Instagram)
  • Highly-Relevant Audience Targeting
  • Guidance For Ad Creatives
  • Testing Offers & Ads For Best Results
  • Landing Pages That Actually Convert
  • Weekly Optimizations and Transparent Reporting

What Makes Us Different:

  • Outdoor niche only: We know your species, seasons, permits, and guest expectations

  • Creative first: Content engineered for attention and bookings

  • Revenue focus: Optimize to deposits and trips, not vanity metrics

  • Season-smart: Budgets and messages that shift with water levels, migrations, and weather

Social Media Ads That Scale With Your Business

Social Ads are only included in our Pro package. This is what rounds out your complete marketing strategy to create the most awareness, interest and conversions for your business. 

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Real Clients. Real Results.

Here's What Our Clients Say

"I have seen major growth"
"I have seen major growth"
Forrest J.
Paul has been a pleasure to work with! I have seen major growth in my fly fishing guide service. Any questions I have he has been there to guide me the whole way. The SEO work him and his team have done for me has been very strategic and they know exactly what to do to bring me more business and it has worked! Highly recommend!
"Most customer focused business owner"
"Most customer focused business owner"
Kelly G.
Paul is by far one of the most customer-focused business owners I've ever worked with. He's a savvy marketer who understands the recreation and tourism business. He's creative at solving marketing problems, and designing systems that automate a lot of repetitive tasks and gets results. As a small business, working with Paul is like having an in-house freelance marketing manager in your team. He doesn't need a lot of 'training' to get the job done, yet can do the work of several in-house specialist. It's been a pleasure working with Outfitter Marketing Pros on my whitewater rafting business!
"I needed my phone to ring more"
"I needed my phone to ring more"
Brian V.
I can not say enough about Paul and his team. We engaged this past summer regarding a new website and SEO work for my bird hunting outfitter business in Wisconsin. My bottom line was I needed my phone to ring more. I wasn't being found on Google. Within a short time I saw my fall season start filling up. Paul did an amazing job positioning my business with my top competitors and getting me found on Google. Unbelievable work and I super fortunate to have Outfitter Marketing Pros as a business partner.
"An invaluable asset to growing your guide and outfitter company!"
"An invaluable asset to growing your guide and outfitter company!"
Matt M.
Paul at Outfitter Marketing Pros is an invaluable asset to growing your guide and outfitter company! I started with pretty much zero Google visibility on my website and through his coaching and mentorship I am landing on the first page of Google for my keywords after 5 months! Paul is outgoing, clever, and passionate about making your business grow. Go for it, you won't be disappointed!
"Very happy with the results"
"Very happy with the results"
Shane B.
Great company, very happy with the results Paul and Luke did for us.
"Give them a shot... I promise it's worth it."
"Give them a shot... I promise it's worth it."
Aaron B
If you want to grow your business and really make in impact in your community. Outfitter Marketing Pros will make your idea a reality. Give them a shot... I promise it's worth it.
"Outfitter Marketing Pros has amplified my marketing tenfold"
"Outfitter Marketing Pros has amplified my marketing tenfold"
Taylor K
Outfitter Marketing Pros has amplified my marketing and SEO strategies for my guide service tenfold. The production of Pauls work has increased my call rate and bookings. Absolute great service as Paul makes himself and company readily available day in and day out. If you are in the market to boost your business and marketing they are the choice!
"Very helpful, resourceful, informative, and very affordable as well."
"Very helpful, resourceful, informative, and very affordable as well."
Brandon P
Very helpful, resourceful, informative, and very affordable as well. We just used their web building services to revamp our outdated website, but we hope to use some of their other services soon. Very professional and prompt.

Let’s Talk About What’s Next for Your Business

This isn’t a pitch, it’s a planning session.

We’ll get to know your operation and give you a real strategy. You take it from there, or we handle it for you.

  • No pressure
  • Clear answers
  • Made for guides like you
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