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Paid Ads for Outfitters and Tour Operators

Make Sure You're The First Call

When travelers search “guided elk hunt,” “fly fishing charter near me,” or “rafting trips this weekend,” your business should be at the top. Our niche Google Ads campaigns put your offers in front of high-intent customers who are ready to book now.

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Google Ad Management For The Outdoor Industry

Fill Your Calendar With Google Ads

You’re already great in the field. But online, the guide who shows first usually wins the booking.

With Google Ads, you rank today can start ranking higher today. No waiting for Google’s algorithm to move your site up in the rankings. 

We’ll help you build tightly themed, location-specific campaigns that capture buyer-intent searches and turn them into paid trips.

 

  • Target high-intent searches for customers ready to book
  • Use ads to appear higher in map searches for last-minute bookings
  • Optimized targeting and budgets to accommodate seasonality
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PPC Built For Guides, Lodges, and Tour Operators

Your Outfitter Playbook

Other marketing agencies rely on generalized strategies that work for “most” industries. Our strategies are catered to and proven in the outdoor sector – accounting for shifts in seasonality and nation-wide tourism trends.

How We Do It:

Keyword & Intent Mapping

Capture hunt/fish/tour + region, species, season, difficulty, and last-minute “near me” queries.

High-Relevance Ad Groups & Copy

Single-theme ad groups, benefit-rich headlines, real-world credibility (photos, reviews, & more).

Offer-Driven Extensions

Call, location, price, promotion, and structured snippets to boost click through rate.

Conversion-Ready Landing Pages

Fast pages that match search intent with clear packages, dates, FAQs, and “Call Now” fallback.

Call Tracking & Lead Qualifiers

Recordings, keyword-level attribution, and quick-screen forms to reduce tire-kickers.

Always-On Optimization

Negatives keywords, bid strategy tuning, A/B tests, and seasonal budget shifts.

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Paid Ad Management for Fishing, Hunting, & Rafting Guides

Tailored Campaigns To Your Business

We’ve taken out the guesswork through persistent testing of our paid campaigns and strategies. The benefit for you: eliminate the wasted ad spend during “research periods” and start getting leads in the first month. 

Fishing Guides & Charters

  • Own “fly fishing guide [river/region]” during peak season.
  • Use paid promotions during off season to get early bookers and planners for next season.
outdoor-industry-marketing

Hunting Outfitters

  • Target premium intent-based keywords during key points in the year to get your tags filled.
  • Qualify leads by budget/species/date to reduce time chasing them down for details

Rafting & Adventure Tours

  • Rank at the top for "rafting near me" and other same-day searches
  • Keep track of leads via our custom CRM tailored to rafting operators
rafting-guide-blog-ideas

Lodges & Retreats

  • Advertise the rates, packages, or amenities that set your lodge apart
  • Landing pages designed to make your audience want to book on the first visit

PPC Case Studies

Turn Clicks Into Trips

Curious about how this could impact your business? Take a look at these real-world case studies from our clients.

Case Study 1:

  • Blue Ridge Paddling
  • Problem: Needed bookings fast, but didn't have the knowledge or time to execute
  • Result: Approx. $18,000 in trip bookings on a $2,600 adspend budget resulting in a 6.6x ROI for their Google Ad campaign.

Case Study 2:

  • Browns Canyon Rafting
  • Problem: Established company with good organic traffic, but needed a partner to dial in their ad campaigns to get in front of more people
  • Result: Approx. $36,000 in trip bookings on a $6,700 adspend budget, resulting in 5.2x ROI on their adspend.
View All Case Studies →

Google Ad Management Services

What You Get

  • Campaign buildout (Search + Local + Performance Max where appropriate)
  • Conversion tracking (calls, forms, bookings)
  • Landing page creation & testing
  • Extensions, assets, and GBP sync
  • Weekly optimizations & monthly reporting you can actually read
What Makes Us Different:

  • Niche expertise: We only serve outdoor businesses

  • Bookings > clicks: We optimize for more booked trip, not vanity metrics.

  • Straight talk: Clear recommendations and optimizations you can understand.

  • Hands-off for you: We run the ads; you run the trips

Google Ads That Won't Break The Bank

Google Ads are included in our Peak and Pro Packages. It’s meant to build on the organic search foundation we’re building to book trips sooner rather than later.

Explore Packages →

Real Clients. Real Results.

Here's What Our Clients Say

"I have seen major growth"
"I have seen major growth"
Forrest J.
Paul has been a pleasure to work with! I have seen major growth in my fly fishing guide service. Any questions I have he has been there to guide me the whole way. The SEO work him and his team have done for me has been very strategic and they know exactly what to do to bring me more business and it has worked! Highly recommend!
"Most customer focused business owner"
"Most customer focused business owner"
Kelly G.
Paul is by far one of the most customer-focused business owners I've ever worked with. He's a savvy marketer who understands the recreation and tourism business. He's creative at solving marketing problems, and designing systems that automate a lot of repetitive tasks and gets results. As a small business, working with Paul is like having an in-house freelance marketing manager in your team. He doesn't need a lot of 'training' to get the job done, yet can do the work of several in-house specialist. It's been a pleasure working with Outfitter Marketing Pros on my whitewater rafting business!
"I needed my phone to ring more"
"I needed my phone to ring more"
Brian V.
I can not say enough about Paul and his team. We engaged this past summer regarding a new website and SEO work for my bird hunting outfitter business in Wisconsin. My bottom line was I needed my phone to ring more. I wasn't being found on Google. Within a short time I saw my fall season start filling up. Paul did an amazing job positioning my business with my top competitors and getting me found on Google. Unbelievable work and I super fortunate to have Outfitter Marketing Pros as a business partner.
"An invaluable asset to growing your guide and outfitter company!"
"An invaluable asset to growing your guide and outfitter company!"
Matt M.
Paul at Outfitter Marketing Pros is an invaluable asset to growing your guide and outfitter company! I started with pretty much zero Google visibility on my website and through his coaching and mentorship I am landing on the first page of Google for my keywords after 5 months! Paul is outgoing, clever, and passionate about making your business grow. Go for it, you won't be disappointed!
"Very happy with the results"
"Very happy with the results"
Shane B.
Great company, very happy with the results Paul and Luke did for us.
"Give them a shot... I promise it's worth it."
"Give them a shot... I promise it's worth it."
Aaron B
If you want to grow your business and really make in impact in your community. Outfitter Marketing Pros will make your idea a reality. Give them a shot... I promise it's worth it.
"Outfitter Marketing Pros has amplified my marketing tenfold"
"Outfitter Marketing Pros has amplified my marketing tenfold"
Taylor K
Outfitter Marketing Pros has amplified my marketing and SEO strategies for my guide service tenfold. The production of Pauls work has increased my call rate and bookings. Absolute great service as Paul makes himself and company readily available day in and day out. If you are in the market to boost your business and marketing they are the choice!
"Very helpful, resourceful, informative, and very affordable as well."
"Very helpful, resourceful, informative, and very affordable as well."
Brandon P
Very helpful, resourceful, informative, and very affordable as well. We just used their web building services to revamp our outdated website, but we hope to use some of their other services soon. Very professional and prompt.

Let’s Talk About What’s Next for Your Business

This isn’t a pitch, it’s a planning session.

We’ll get to know your operation and give you a real strategy. You take it from there, or we handle it for you.

  • No pressure
  • Clear answers
  • Made for guides like you
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