Outdoor Industry Marketing Case Studies
Real Results from Real Guides like You
Our commitment to people is at the heart of our core values. We only want to work with someone if we truly believe we can help them. Here’s a few examples of how we’ve done just that.
Rio Anglers
Fly Fishing Guide
Package Utilized: Base
Judson came to us with a GoDaddy website that wasn’t ranking for ANY keywords on search. He knew he needed to be found online, but had no idea of how to make that happen. We came up with an SEO strategy to develop his topical authority around his primary rivers and service area. His story is below.
Where He Started
- Zero keywords ranking on Google for search.
- Website that wasn’t optimized for users or for Google.
- Zero organic traffic coming to his website.
- He was invisible online.
What We Did
- Built an optimized WordPress website built for function, speed and being found on Google.
- Built optimized river pages to target the local waters he guides on
- Built optimized city pages to target the cities within his service area
- Developed topical authority through niche blog articles related to his services
- Built local citations on directories to increase his site’s trust authority.
- Developed link-building strategies to increase his site’s trust and authority
The Results
- 1,002% increase in Site Visitors from Organic Search
- 2,380% increase in Keyword Rankings
- 1,500% increase in Page 1 Rankings
- 54.5% of All Site Visitors Came from Organic Search
- 65.3% of All Trip Bookings came from Organic Search
Tailfin Expeditions
Fishing Charter
Package Utilized: Peak
Adam came to us with a desire to fill his calendar, but didn’t know how to get started doing that. He was an established service, but one of the newer players in his area. We got to work on the Peak package to grow his organic presence, but while filling his trips now with Ads. Here’s his story:
Where He Started
- 13 Keyword rankings TOTAL, and most were buried on page 4 or deeper on Google.
- Had ran some ads in the past, but didn’t have much traction with them.
- He was a charter captain that simply wanted more trips.
What We Did
- Develop a content strategy to boost his local and topical authority in the Charleston area.
- Ran targeted ads to Charleston, Kiawah Island and Folly Beach with a custom landing page for each.
- Optimized his website with Titles, Tags and Descriptions for intentional keywords with high search volume
- Installed a chat widget on his landing pages for leads to get in touch with him in a quicker manner
- Activated our “Missed Call Text Back” feature to text leads back within 5 minutes if he was on the water and couldn’t answer
- Weekly optimizations to Ad Copy and Title to increase Conversion Rates and Click Through Rate
The Results
SEO Results
- 2,800% increase in Site Visitors from Organic Search
- 24,000% increase in Keyword Rankings
- 1,100% increase in Page 1 Rankings
Ad Results (6-month period)
- 22,720 Impressions
- Clicks: 2,427
- CTR: 10.68%
- AVG CPC: $2.43
- Conversions: 94
- Conversion Rate: 3.87%
Middle Fork Adventures
Whitewater Rafting Outfitter
Package Utilized: Pro
MFA came to us and wanted to have a comprehensive package where we handled all of their online marketing efforts. They had some organic presence, but not what they were hoping for. Their ad efforts in the past resulted in mediocre leads, but little return on investment. Below is the efforts of a multi-channel marketing strategy deployed over a 10 month period.
Where They Started
- Downward trend in their Keyword Rankings and Organic Traffic
- History of running Google Ads themselves, but with little effectiveness
- No strategy for retargeting website visitors on Meta
- They wanted a partner to manage and increase their visibility and bookings so they could focus on rafting
What We Did
- Develop a content strategy to boost their topical authority on all things Middle Fork Salmon River rafting.
- Ran targeted search ads for commerical intent keywords around their river + rafting + city keywords.
- Built a custom landing page for conversion
- Optimized their website with proper architecture and meta tags, titles and descriptions.
- Installed a chat widget on their landing pages for leads to get in touch with him in a quicker manner
- Built a custom audience of all website visitors (paid and organic) on Meta and deployed retargeting ads
- Weekly optimizations to Ad Copy and Title to increase Conversion Rates and Click Through Rate.
The Results
SEO Results (6 Month Period)
- 126% increase in Site Visitors from Organic Search
- 178% increase in Keyword Rankings
- 110% increase in Page 1 Rankings
- 230% Increase in Search Impressions
Google Ad Results (6-month period)
- 20,801 Impressions
- Clicks: 2,568
- CTR: 12.35%
- AVG CPC: $3.09
- Conversions: 22 (many of these were group trips)
- Avg Trip Cost: $2,900
- Ad-Spend: $7,929.18
- ROI: 8.3X (minimum)
Meta Ads (Goal to Go Back To Website and Stay Top of Mind)
- 228,692 Impressions
- Site Visits: 15,087
- CTR: 9.07%
- AVG Site Visit Cost: $.07
- Conversions: 9 (many of these were for group trips)
- Avg Trip Cost: $2,900
- Ad-Spend: $1,007.17
- ROI: 25.9X (minimum)
Other Happy Clients
Real Clients. Real Results.
Here's What Our Clients Say
Forrest J.
Paul has been a pleasure to work with! I have seen major growth in my fly fishing guide service. Any questions I have he has been there to guide me the whole way. The SEO work him and his team have done for me has been very strategic and they know exactly what to do to bring me more business and it has worked! Highly recommend!
Kelly G.
Paul is by far one of the most customer-focused business owners I've ever worked with. He's a savvy marketer who understands the recreation and tourism business. He's creative at solving marketing problems, and designing systems that automate a lot of repetitive tasks and gets results. As a small business, working with Paul is like having an in-house freelance marketing manager in your team. He doesn't need a lot of 'training' to get the job done, yet can do the work of several in-house specialist. It's been a pleasure working with Outfitter Marketing Pros on my whitewater rafting business!
Brian V.
I can not say enough about Paul and his team. We engaged this past summer regarding a new website and SEO work for my bird hunting outfitter business in Wisconsin. My bottom line was I needed my phone to ring more. I wasn't being found on Google. Within a short time I saw my fall season start filling up. Paul did an amazing job positioning my business with my top competitors and getting me found on Google. Unbelievable work and I super fortunate to have Outfitter Marketing Pros as a business partner.
Matt M.
Paul at Outfitter Marketing Pros is an invaluable asset to growing your guide and outfitter company!
I started with pretty much zero Google visibility on my website and through his coaching and mentorship I am landing on the first page of Google for my keywords after 5 months!
Paul is outgoing, clever, and passionate about making your business grow. Go for it, you won't be disappointed!
Shane B.
Great company, very happy with the results Paul and Luke did for us.
Aaron B
If you want to grow your business and really make in impact in your community. Outfitter Marketing Pros will make your idea a reality. Give them a shot... I promise it's worth it.
Taylor K
Outfitter Marketing Pros has amplified my marketing and SEO strategies for my guide service tenfold. The production of Pauls work has increased my call rate and bookings. Absolute great service as Paul makes himself and company readily available day in and day out. If you are in the market to boost your business and marketing they are the choice!
Brandon P
Very helpful, resourceful, informative, and very affordable as well. We just used their web building services to revamp our outdated website, but we hope to use some of their other services soon. Very professional and prompt.
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