Outfitter Base Package

A Solid Foundation for Your Online Presence

For guides, lodges, and outfitters who want to get discovered online and turn more visitors into paying clients without overcomplicating their marketing.

At-a-Glance Summary

What’s Included:

Ideal For:

Focus:

Cost:

Time Commitment:

Built for Operators Who Want to be Found Online

If you’ve got a strong operation and a reputation in the field, but your phone isn’t ringing as much as it could be, this is where you start.

You’re a fit if:

Rely heavily on referrals and word-of-mouth but want consistent new leads
Don’t have time or staff to manage online marketing
Want to make sure they appear on Google when clients are searching for their services
Are looking for a proven, low-maintenance starting point that pays off quickly

Your Path to Consistent Local Leads

Take the guess work out of ranking locally. When you work with us, you work with a marketing system that’s proven to get you ranking higher where your customers are searching.

We Audit Your Online Presence

Identify gaps in your website, Google profile, and citations

We Optimize Your Website

Improve your on-page SEO so Google understands and ranks your site

We Claim & Perfect Your Local Listings

Make sure you’re fully optimized for Google Maps and local searches

We Build Local Authority

Create relevant backlinks and citations from credible sources

We Track & Report

Monthly updates showing rankings, traffic, and calls

Impact On Business

Fishing Guides

Hunting Outfitters

Rafting & Adventure Tours

Lodges & Retreats

Don't Neglect Local SEO

Local Searches Bring Reliable Business

Your website and local listings are like your storefront. But instead of being on Main Street, they’re on Google. If clients can’t find you easily, they’ll book with someone else.

Local SEO ensures you:

Results from Operators Like You

Case Study Snapshot:

Client: Adventure Grown Guides – Backpacking Guide, North Carolina
Problem: Wasn’t showing up for any backpacking guide services in his area
Solution: Website SEO + Local SEO overhaul
Result: +150% increase in site visits, 5 new backpacking inquiries in 3 weeks

What To Expect From The Base Package

Our Proven Process

Our approach is systematic and proven to get results. We follow a process that establishes your foundation first to create long-term, sustainable growth online. Here’s what to expect:

Set up a consultation call

we’ll discuss where you’re at, where you’d like to be, and how we can get there together.

Sign a proposal

once a proposal is signed and payment is received, our team gets to work.

Weeks 1-4: Onboarding & Foundational Work

You’ll meet our team and get onboarded into our systems. From there, we’ll do a website audit to diagnose and remedy any issues that may be negatively impacting your website’s visibility. You’ll receive a content plan designed to increase your visibility for relevant keywords and convert visitors into leads.

Month 2: Strategic Development

Now that our foundation is set, it’s time to start building. This is all about getting your site up to spec in the eyes of Google.

Month 3-6: Authority Building

The work really begins here. With everything in place, Google is ready to find your site, you just need to feed it more. Optimized content will be added to your site regularly to show Google you’re an authoritative figure in your industry.

Month 6-9: Acceleration

This is where you start to separate from your competitors. Google sees you, traffic is growing, and you’re doing work no one else is. The trick here is to stay the course because consistency = growth.

Month 9-12: Scaling

Data is king here. The work we’ve done will inform us on how to best scale your business.

Month 12+: Legacy Building

We’re not just playing catch-up anymore, we’re setting the industry standard. The work you do now solidifies your online presence for years to come, and you can even expand into other growth mechanisms like PPC and Social Media.

Ready To Take Action?

Book a call with us to get started!

A Foundation You Can Build On

With Options To Scale

Whether you stay on the Base Package for years or eventually scale up to Growth, Peak, or Pro, this is the marketing backbone your operation needs. We make it easy, measurable, and effective so you can focus on what you do best.

Real Clients. Real Results.

Here's What Our Clients Say

Paul has been a pleasure to work with! I have seen major growth in my fly fishing guide service. Any questions I have he has been there to guide me the whole way. The SEO work him and his team have done for me has been very strategic and they know exactly what to do to bring me more business and it has worked! Highly recommend!

Paul is by far one of the most customer-focused business owners I've ever worked with. He's a savvy marketer who understands the recreation and tourism business. He's creative at solving marketing problems, and designing systems that automate a lot of repetitive tasks and gets results. As a small business, working with Paul is like having an in-house freelance marketing manager in your team. He doesn't need a lot of 'training' to get the job done, yet can do the work of several in-house specialist. It's been a pleasure working with Outfitter Marketing Pros on my whitewater rafting business!

I can not say enough about Paul and his team. We engaged this past summer regarding a new website and SEO work for my bird hunting outfitter business in Wisconsin. My bottom line was I needed my phone to ring more. I wasn't being found on Google. Within a short time I saw my fall season start filling up. Paul did an amazing job positioning my business with my top competitors and getting me found on Google. Unbelievable work and I super fortunate to have Outfitter Marketing Pros as a business partner.

Let’s Talk About What’s Next for Your Business

This isn’t a pitch, it’s a planning session.

We’ll get to know your operation and give you a real strategy. You take it from there, or we handle it for you.