Outdoor Marketing Blog
How to Track Where Your Tour Bookings Come From
Most outfitters know their bookings come from Google, referrals, or social media, but they can’t tell you the real numbers. Here’s how to set up a simple tracking system so you know exactly what’s working and where to invest your time and money.
How to Retarget Website Visitors for Your Tour Business
Most people who visit your site won’t book the first time. Retargeting keeps your tour business visible to those visitors as they make their decision, without wasting money on strangers who’ve never heard of you.
What Is the Average Marketing Budget for a Small Tour Operator?
Most small tour operators invest 5% to 12% of gross revenue into marketing, but the right number depends on your growth goals and current season. Learn what should be included in your budget and how to know if you’re spending enough to actually move the needle.
How Tour Operators Get Reviews Online
Most tour operators finish great trips but never get the reviews. Here’s how to ask at the right time, make it easy, and build a system that actually gets clients to leave feedback.
How to Use Google Ads for Your Tour or Guide Business
Google Ads can put your tour or guide business in front of people actively searching for what you offer—if you do it right. Here’s how to set up campaigns that actually bring in bookings, not just clicks.
What Are OTAs and Should My Tour Company Use Them?
Online travel agencies like Viator and GetYourGuide can put your tours in front of a large audience quickly, but they come with real costs that go beyond the commission rate. Understanding how OTAs work, what they actually take from your business, and how to use them without becoming dependent on them is one of the most important decisions a tour operator can make. This post breaks it down honestly so you can decide what role OTAs should play in your business right now.