About Us

We started with a simple idea: adventure changes people. Whether it’s the adventure of running a business, exploring the outdoors, or walking a journey of faith, adventure stretches us, grows us, and leaves a lasting impact. We saw outfitters and guides pouring their hearts into their work, but struggling to grow and sustain their businesses. That’s where we come in – to help turn passion into thriving, sustainable impact.

Our Mission

We exist to inspire adventure in the lives of others – whether that’s the adventure of building a business, exploring the outdoors, or pursuing a journey of faith. By giving more than we take and serving with integrity, we aim to create meaningful experiences for our clients that fuel growth and lasting impact for their businesses.

Our Vision

We envision a community of 120 outfitters thriving in their businesses, reaching more people, and multiplying their impact. Our role is to equip, guide, and support them as they grow – so they can focus on doing what they do best: leading people into adventure.

Our Core Values

Growth Minded

We embrace curiosity and constant improvement – for ourselves, our clients, and the communities we serve.

Truth Tellers

We believe honesty builds trust. We speak with clarity and integrity, even when it’s hard.

Give More Than We Take

Generosity is at the heart of how we work. We invest in people, relationships, and experiences that create lasting value.

Committed to People

We put people first – whether that’s our clients, partners, or team – because strong relationships fuel meaningful impact.

Rooted In Creation

The outdoors is God’s handiwork, and when we step into it, we experience Him, grow through challenge, and find joy in His creation.

Meet Our Team

Luke Heard | Operations Manager

Luke, originally from Northeast Tennessee, has always been passionate about the outdoors, spending his childhood exploring the Appalachian mountains and fishing the Holston River. After graduating college in 2020, he and his wife settled in Tampa, Florida, where Luke began his career in marketing. Combining his love for nature with his marketing expertise, Luke was thrilled to join the Outfitter Marketing Pros team. Now, he’s focused on helping outdoor businesses grow and thrive. For Luke, being able to inspire outdoor adventures is a dream come true, and he’s excited to make a positive impact in the industry.

“Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity; and that mountain parks and reservations are useful not only as fountains of timber and irrigating rivers, but as fountains of life.”

– John Muir

Caroline Maxey | Search Specialist

Caroline grew up in North Carolina with a natural love for the outdoors, and that connection only grew stronger over time through visits to national parks and adventures with her friends in college. She spent the beginning of her marketing career in the mortgage and healthcare industries, but always felt something was missing. Joining Outfitter Marketing Pros gave her the chance to combine her marketing experience with work she’s genuinely passionate about. Caroline is focused on delivering people-centered strategies that help outdoor businesses grow, and she’s excited to support an industry that means so much to her personally.

“A walk in nature walks the soul back home.” — Mary Davis

Ryan Murphy | Branding & Design

Ryan has been working in the marketing and graphic design industry for over 4 years. He’s originally from Central Massachusetts, where he spent most of his time fly fishing local streams, saltwater fishing and hunting. Ryan has recently settled down in Tampa, Florida. He has always been passionate about all aspects of the outdoors and is very excited to start combining his marketing expertise and passions. Ryan has many fond memories surrounding the outdoors and hopes to help outdoor businesses create memories for others.

“Nature is always hinting at us. It hints over and over again. And suddenly we take the hint.”

– Robert Frost

Paul Wingfield | Founder

Paul, has been working in the outdoor industry since 2008. He’s been a guide on 3 different rivers in 3 different states; Having worked for an Outfitter in Colorado early on in his outdoor career, He would later go on to launch a rafting business in 2010 on the Menominee River in Wisconsin and later start a wilderness ministry in Tennessee, where he would guide young people down the Nolichucky River and other outdoor activities. When he’s not helping businesses grow through digital marketing, he’s spending time with his wife and 3 children. He also volunteers with an organization that helps equip, empower and encourage kingdom-minded business leaders throughout Latin America to create sustainable ministry models by leveraging all that God has given them for his Kingdom.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”

-Antoine de Saint-Exupéry

Let’s Talk About What’s Next for Your Business

This isn’t a pitch, it’s a planning session.

We’ll get to know your operation and give you a real strategy. You take it from there, or we handle it for you.